International businesses look to locate foreign operations in countries which are http://research-paper767444.mystrikingly.com/ stable. Outline and critically discuss the criteria by which they judge whether or not a country is stable - Essay Example
Even so, international expansion is a complicated matter and companies intending to enter a new country should take into consideration a lot factors. They include the economic and political environment, the individual strengths and weaknesses of the company, the opportunities and threats seen there, business and marketing strategies, and even the cultural factors that is peculiar to a particular region. This paper looks at these factors and will provide a detailed review with regard to its importance and relevance in international expansion strategies. It will establish a system by which companies can assess whether a market is attractive and stable. The focus will be on two countries namely China and Dubai, to provide specific applications of theory and literature on this area.
